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Global Realities & Your Bottom Line

Speaker: Tom Faranda, Faranda & Associates

Take an amazing trip around the world that will show you, by country and with a specific time line, what is going to happen in the next ten years that will affect YOUR bottom line. Tom Faranda will provide specific global forecasts based on strategic information from senior corporate executives and entrepreneurs based around the world. His knowledge is gleaned from legitimate inside information from government officials and others who are part of each country's network. This program provides an objective world view and also key future trends in global business. It is fast-paced and filled with examples, stories and global humor. This is an unforgettable look at tomorrow.

As a result of this program, you will be able to:

Maximize the global growth and profit of your organization
Create your own global strategy for growth and profitability

ABOUT TOM FARANDA
Tom Faranda is a business executive with much to say and a speaker with the style and substance to say it well. Tom's global forecasts have been amazingly accurate for the past 25 years. He forecasted the rise and fall of Japan, the rise and fall of the Euro and the rise of China as a world power as well as many other trends. Few speakers know the international market from the INSIDE as Tom does. He has been a candidate for the United States Senate, President of The Hospital Corporation of Chicago, and the National Accounts Sales Manger for Masonite Corporation. He was named by "Meetings & Conventions Magazine" as 'one of the most exciting speakers in America'.

Tom's books include "Uncommon Sense Leadership", "The Global Sales Professional" "The Faranda Maxims" and "Global Realities That Impact YOUR Bottom Line"(2011). He has published more than 100 business articles. Client's include firms from Asia to Africa to Europe. CEFCO China, Thermo-King Japan, IBM Europe, Honeywell Global, Ford Canada, General Electric, Vistage Malaysia, Prudential Singapore, St. Thomas USVI and Siemens Germany on five different continents.

Tom Faranda has earned a B.S., and MBA in International Business and a Doctorate (abd). As an adventurer, he has climbed some of the tallest mountains in the world, raced 100 mile cycling events, competed in triathlons, duathlons, 100 Kilometer ski races and many other events.

Even if you’ve heard Tom before, his presentation is ever-changing with the latest forecast from around the world.

The Renewable Landscape: An Electric Utility Perspective

Speaker: Tom W. Johnson, Southern Company

Interest in alternative energies is at an all-time high. This presentation will describe Southern Company's experience with evaluating and testing renewable energy technologies including biomass, solar, and wind. Major results will be discussed with particular regard to performance and economics. Important drivers for renewable energy development and deployment will be discussed. Proposed federal CO2 cap-and-trade legislation will be touched upon and EPA regulatory initiatives will be addressed and provide a lead-in to David Goch's presentation.

ABOUT TOM JOHNSON
Tom Johnson has 32 years experience in Southern Company’s Research & Technology Management Department. During his career he has been Project Manager on several alternative fuel development efforts. He has directed projects on direct coal liquefaction, coal gasification, and advanced coal cleaning. Most recently, he has been responsible for managing Southern Company’s Renewable Energy Technology Program that is focused on evaluating and demonstrating cost effective application of renewable energy technologies. Mr. Johnson holds a Bachelor of Chemical Engineering degree from Auburn University and is a member of the American Institute of Chemical Engineers.

CAP & TRADE Legislation

Speaker: David Goch, Webster, Chamberlain & Bean

One hot topic after another is featured on this year's program. IHEA legal counsel, David Goch, is back to bring us up to date on the latest status of the Waxman-Maxley bill (the American Clean Energy & Security Act of 2009). After passing the House, the bill now goes to the Senate. Will it have enough votes to pass? What about an Executive Order? This presentation will review the potential economic impact of this bill and how it could affect IHEA members. We'll even take a peek at European models and discuss their compliance and hurdles. Always engaging, David promises to give it to us straight on this impending legislation.

From Facebook to Mash-Up: Digital Media's Impact on Business
Speaker: Rebecca Rolfes, Imagination Publishing

Everyone is overwhelmed by the amount of information they receive and give each day through the ever-growing mass communication tools available. Business-to-business marketing is migrating from print, through digital and social media to a new sort of communication that allows for interactivity and social media all in one package. Social media platforms such as Facebook aren't the conclusion, they're only the beginning of where technology will take us. There's going to be a new medium, a "mash-up" of print, digital and social media that will give us what we want, when we want it, and in the way we want it. Like it or not, every business must adjust to the ongoing, rapidly changing ways businesses communicate and take products to market. Ms. Rolfes will explain what all the media options are today and how your business can begin taking advantage of them.

ABOUT REBECCA ROLFES
Rebecca Rolfes is a founder of Imagination Publishing and serves as executive vice president in charge of association publishing and executive director of Association Growth Partners. She is the author of “The Competition Within: How Members will Reinvent Associations”, a book that examines the competitive forces impacting business-to-business associations such as IHEA.
Rebecca has been involved in the publishing world since the early 1980s. She was the VP of external relations for IEG, the nation’s leading event-marketing publisher and consulting company; she was the head of communications for The Conference Board Europe in Brussels and a syndicated columnist for publications in the USA and Europe. Rebecca holds two bachelor’s degrees in English and French from the University of Kentucky, and a masters degree in international policy from the Universite Libre de Bruxelles. She speaks four languages.

RECOVERY: Just How Good Is It? An Economic Update
Speaker: David Huether, NAM

David Huether's regular appearances on IHEA programs create great discussion, some controversy and an economic forecast that grabs the interest of all IHEA members. After the past troubled 18 months, it will be interesting to review last year's predictions and hear about what Mr. Huether foresees for the economy. Mr. Huether serves as NAM's economic forecaster as well as a principal spokesman on economic matters important to America's industrial base. you won't want to miss what Mr. Huether has to share with us this year!

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